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Aug 13, 2024 by ETHUM GROUP Business, Sales enablementKey Metrics of Importance for a B2B SaaS Sales Pipeline In the world of B2B SaaS (Software as a Service),…
Aug 13, 2024 by ETHUM GROUP Business Management, Sales enablement, Sales ManagementThe Power of Effective Sales Follow-Up What often makes the difference between closing a deal and…
Aug 07, 2024 by ETHUM GROUP Product Management and MarketingDoes Promotional Product Marketing Work? Businesses are continually searching for effective strategies to capture attention…
Aug 06, 2024 by ETHUM GROUP Product Management and MarketingMapping Success: The Role of Customer Empathy in Journey Mapping Understanding the customer journey is essential for businesses aiming to…
Aug 06, 2024 by ETHUM GROUP Product Management and MarketingBest Advertising Strategies for B2B SaaS Companies Advertising strategies for B2B SaaS (Software as a Service) companies…
Aug 01, 2024 by ETHUM GROUP Product Management and Marketing, Sales ManagementLead Generation vs. Lead Nurturing: Mastering the Art of Converting Prospects into Loyal Customers Understanding the nuances between lead generation and lead nurturing is…
Jul 31, 2024 by ETHUM GROUP Digital Marketing, Product Management and MarketingOvercoming Barriers to Data-Driven Marketing: Strategies for Success In today's digital landscape, data-driven marketing has become crucial for…
Jul 27, 2024 by ETHUM GROUP Product Management and MarketingUnderstanding the Difference Between Business Development and Sales In the corporate world, the terms "business development" and "sales"…
Jul 22, 2024 by ETHUM GROUP Product Management and MarketingFacing the Challenges: Effective Strategies for Managing Sales in a Growing Small Business As a small business begins to expand, managing sales can…