Ethum Group

Identifying New Markets: When and How to Expand

Expanding into new markets is a significant growth strategy for businesses looking to scale. However, venturing into unknown territories requires careful planning, market research, and strategic decision-making. This article provides a step-by-step framework for identifying new markets and determining the right time and approach for expansion. 1. Recognize the Right Time to Expand Expanding too […]

How to Write a One-Page Business Plan for Quick Execution

For entrepreneurs and small business owners, a lengthy, detailed business plan might seem daunting or unnecessary, especially when you’re eager to get started. A one-page business plan offers a streamlined alternative, providing a clear and concise roadmap that focuses on execution. It’s perfect for those who need a simple, actionable plan to move forward quickly […]

Key Metrics of Importance for a B2B SaaS Sales Pipeline

In the world of B2B SaaS (Software as a Service), a well-structured sales pipeline is essential for driving growth and ensuring long-term success. Monitoring and optimizing the sales pipeline requires a keen understanding of key metrics that provide insights into performance, efficiency, and potential areas for improvement. This article will explore the critical metrics for […]

Challenges Facing Startups in Business Development

Startups business Development

The journey of business development in startups often feels exhausting. From the excitement of innovation to the challenges of market validation, startups face a lot of experiences on their path to growth and prosperity. Yet, with a sprinkle of creativity, a dash of resilience, and a splash of determination, these hurdles can be transformed into […]