Oct 24, 2024 by ETHUM GROUP Product Management and MarketingCold Calling vs. Cold Emails: Which Strategy is Right for Your Business? In today's competitive business environment, reaching out to potential clients…
Oct 14, 2024 by ETHUM GROUP Product Management and MarketingHow to Create an Ideal Customer Profile (ICP) for Your Business In today's competitive business landscape, understanding your customers is crucial…
Oct 10, 2024 by ETHUM GROUP Product Management and MarketingBeyond Google Analytics: Exploring Top Alternatives for Web Analytics Web analytics is crucial for understanding user behavior, measuring website…
Oct 10, 2024 by ETHUM GROUP Product Management and MarketingThe Power of Comparative Reviews in Customer Decision-Making In today's digital scene, Software as a Service (SaaS) has…
Sep 30, 2024 by ETHUM GROUP Product Management and MarketingDos and Don’ts for a Winning Marketing Strategy Formulation Creating an effective marketing strategy is crucial for the success…
Sep 30, 2024 by ETHUM GROUP Product Management and Marketing, Sales ManagementThe Art of Social Selling: What It Is and How to Make It Work Traditional sales techniques are evolving. Enter social selling: the art…
Sep 15, 2024 by ETHUM GROUP Product Management and MarketingThe SaaS Business Metrics That Matter Most and Why In the dynamic world of Software as a Service (SaaS),…
Sep 15, 2024 by ETHUM GROUP Product Management and MarketingUnlocking Higher Conversions: The Best Technique for Conversion Rate Optimization In the ever-evolving world of digital marketing, increasing conversion rates…
Sep 08, 2024 by ETHUM GROUP Product Management and MarketingMarketing Activities a Startup Should Focus on When Looking for Pre Product/Market Fit For startups in the early stages, finding product/market fit is…
Aug 27, 2024 by ETHUM GROUP Product Management and MarketingCracking the Code: The KPI That Proves Your B2B SaaS Has Achieved Product-Market Fit In the highly competitive world of B2B SaaS (Business-to-Business Software…