Aug 06, 2024 by ETHUM GROUP Product Management and MarketingBest Advertising Strategies for B2B SaaS Companies Advertising strategies for B2B SaaS (Software as a Service) companies…
Aug 01, 2024 by ETHUM GROUP Product Management and Marketing, Sales ManagementLead Generation vs. Lead Nurturing: Mastering the Art of Converting Prospects into Loyal Customers Understanding the nuances between lead generation and lead nurturing is…
Jul 31, 2024 by ETHUM GROUP Digital Marketing, Product Management and MarketingOvercoming Barriers to Data-Driven Marketing: Strategies for Success In today's digital landscape, data-driven marketing has become crucial for…
Jul 27, 2024 by ETHUM GROUP Product Management and MarketingUnderstanding the Difference Between Business Development and Sales In the corporate world, the terms "business development" and "sales"…
Jul 22, 2024 by ETHUM GROUP Product Management and MarketingFacing the Challenges: Effective Strategies for Managing Sales in a Growing Small Business As a small business begins to expand, managing sales can…
Jul 16, 2024 by ETHUM GROUP Product Management and MarketingUnlocking the Power of Lead Attribution in Marketing Understanding the journey of a lead from the initial touchpoint…
Jul 14, 2024 by ETHUM GROUP Product Management and MarketingUnlocking Success: The Crucial Role of Service Marketing in SaaS Growth In the realm of Software as a Service (SaaS), where…
Jul 07, 2024 by ETHUM GROUP Product Management and MarketingCrafting Your Perfect Buyer Persona: A Blueprint for Digital Product Success Understanding your audience is important. Enter the buyer persona –…
Jul 06, 2024 by ETHUM GROUP Product Management and MarketingHow to Effectively Showcase the Value of Your SaaS Product It’s not enough to simply develop a product that solves…
Jul 02, 2024 by ETHUM GROUP Product Management and MarketingSaaS Pricing: How to Set the Best Discount Strategy Pricing strategies play a critical role in attracting and retaining…