Oct 10, 2024 by ETHUM GROUP Product Management and MarketingThe Power of Comparative Reviews in Customer Decision-Making In today's digital scene, Software as a Service (SaaS) has…
Sep 30, 2024 by ETHUM GROUP Product Management and MarketingDos and Don’ts for a Winning Marketing Strategy Formulation Creating an effective marketing strategy is crucial for the success…
Sep 30, 2024 by ETHUM GROUP Product Management and Marketing, Sales ManagementThe Art of Social Selling: What It Is and How to Make It Work Traditional sales techniques are evolving. Enter social selling: the art…
Sep 15, 2024 by ETHUM GROUP Product Management and MarketingThe SaaS Business Metrics That Matter Most and Why In the dynamic world of Software as a Service (SaaS),…
Sep 15, 2024 by ETHUM GROUP Product Management and MarketingUnlocking Higher Conversions: The Best Technique for Conversion Rate Optimization In the ever-evolving world of digital marketing, increasing conversion rates…
Sep 08, 2024 by ETHUM GROUP Product Management and MarketingMarketing Activities a Startup Should Focus on When Looking for Pre Product/Market Fit For startups in the early stages, finding product/market fit is…
Sep 03, 2024 by ETHUM GROUP Product Led GrowthProduct-Led Growth vs. Sales-Led Growth: Which Strategy Will Skyrocket Your Business? In the ever-evolving landscape of business strategies, two dominant models…
Aug 27, 2024 by ETHUM GROUP Product Management and MarketingCracking the Code: The KPI That Proves Your B2B SaaS Has Achieved Product-Market Fit In the highly competitive world of B2B SaaS (Business-to-Business Software…
Aug 26, 2024 by ETHUM GROUP Product Management and MarketingProven Strategies to Boost Your E-Commerce Website Standing out and driving sales for your E-Commerce website can…
Aug 18, 2024 by ETHUM GROUP Product Management and MarketingThe Secret Weapon for Smarter, Faster Investor Decisions Making informed investment decisions quickly is important. While data and…