May 29, 2024 by ETHUM GROUP Product Management and MarketingHow to Decide What Growth Marketing Traffic Goals to Focus On In the era of growth marketing, traffic goals are pivotal…
May 27, 2024 by ETHUM GROUP Product Management and MarketingWhat is a Marketing Strategy Framework and How to Create It? Marketing strategy is the cornerstone of any successful business endeavor,…
May 25, 2024 by ETHUM GROUP Product Management and MarketingMaximizing Customer Retention: Top Strategies for SaaS Companies In the competitive landscape of the Software as a Service…
May 22, 2024 by ETHUM GROUP Product Management and MarketingThe Power of Scent Marketing: Enhancing Retail Experiences and Driving Sales In the competitive landscape of retail, businesses are constantly seeking…
May 20, 2024 by ETHUM GROUP Product Management and MarketingUnderstanding Customer Retention Rate: Why It Matters and How to Improve It? Attracting new customers is undoubtedly important. However, retaining existing customers…
May 20, 2024 by ETHUM GROUP Product Management and MarketingWhat is the pirate funnel and how to use it? Understanding and optimizing the customer journey is essential for success.…
May 15, 2024 by ETHUM GROUP Product Management and MarketingWhy Should you build your brand equity and how to build it? Brand equity emerges as the golden ticket to success. It's…
May 13, 2024 by ETHUM GROUP Product Management and MarketingYour guide for a Successful GTM Plan Launching a product or service demands more than just a…
May 03, 2024 by ETHUM GROUP Product Management and MarketingUnderstanding OKRs: A Guide to Setting and Achieving Your Goals Setting clear goals and effectively tracking progress towards them is…
Apr 18, 2024 by ETHUM GROUP Product Management and MarketingFresh Approaches for B2B Growth: 5 Game-Changing Tactics for Boosting Top-of-Funnel Marketing Introduction: In the ever-evolving realm of B2B marketing, the usual…