Fresh Approaches for B2B Growth: 5 Game-Changing Tactics for Boosting Top-of-Funnel Marketing

Business Growth


In the ever-evolving realm of B2B marketing, the usual tactics often miss the mark in grabbing the attention of potential leads. But by embracing some out-of-the-box growth strategies, you can discover exciting new avenues to enhance your top-of-funnel marketing effectiveness. This article dives into five unconventional tactics that have the potential to transform your B2B growth journey.

I. Using Cold Emails: A Hidden Gem

Cold emailing might seem outdated and time-consuming, but its impact is still undeniable. Despite its reputation, cold emailing remains a potent yet underappreciated tool in B2B marketing. Crafting personalized and compelling emails can help businesses kickstart meaningful conversations with potential leads. This section provides practical tips and real-world examples to help you master the art of cold emailing.

II. Providing Free Tools: Adding Value and Generating Leads

Providing value to your audience is crucial in B2B marketing. Utilizing free tools not only benefits your target market but also serves as a powerful lead generation strategy. Whether it’s interactive calculators or user-friendly CRM platforms, there are countless success stories of free tools propelling businesses forward. Learn how to leverage these tools effectively and use them to gather leads efficiently.

III. Creating Referral Programs

Word-of-mouth marketing remains a cornerstone of B2B growth, especially in the early stages. Implementing referral programs can significantly expand your brand’s reach by incentivizing existing customers to advocate for your business. Discover how businesses make setting up referral programs seamless and explore bonus growth hacks like behavior-based messaging using Autosend to further enhance your referrals.

IV. Using Internal Networks: Engaging Your Team

Don’t underestimate the power of internal networks in B2B growth. Involving team members in the growth process can yield impressive results, especially for B2B apps targeting teams. By sending out email reminders to invite team members, businesses can foster a culture of collaboration and drive user adoption. Gain valuable insights into effectively implementing this strategy and maximizing internal networks for sustained growth.


As we wrap up our exploration of these unconventional B2B growth tactics, it’s clear that innovation is the key to unlocking new opportunities in top-of-funnel marketing. By embracing these strategies, businesses can break free from conventional norms and pave the way for accelerated growth. Let’s embrace experimentation and creativity to take your B2B marketing efforts to exciting new heights


About Us

At Ethum, we specialize in providing comprehensive support to small-to-medium-sized businesses that have achieved Product Market fit. Our primary focus is helping these businesses grow and scale their operations efficiently throughout all stages of growth. We understand the unique challenges faced by bootstrapped companies, including limited resources and hiring complexities. Therefore, our service platform is designed to address these needs by offering a team of experts at a fraction of the cost.

Popular Posts